Benefits of Membership
Australia's North West Tourism represents a membership base of more than 260 tourism operators including accommodation and entertainment venues, attractions, event organisers, transport providers, tour and cruise operators, art galleries, restaurants and more across the region.
Any entity that owns a tourism business or a tourism service is eligible to become a member.
Members have the opportunity to contribute to the growth of tourism in the region and in turn directly benefit from promotional opportunities when opting in to participate in our co-operative marketing opportunities:
- Support for operators from ANW advocacy
- Opportunities to be involved with ANW and Tourism WA marketing and PR campaigns
- Networking opportunities with Tourism Leaders & Stakeholders
- Regular updated information regarding the industry including capacity building & training opportunities
- Your business benefits from our access and regional dispersal strategy (our work with airlines and other partners)
- An opportunity to work with us to create a truly memorable tourism experience for guests whilst growing the visitor economy
- The opportunity to advertise your business in our annual holiday planner, with domestic and worldwide distribution
- Consideration for trade and media familiarisation visits
- Exposure of your business through a listing on our website – australiasnorthwest.com
- Extended reach of your business through our distribution channels including
- Representation at consumer expos and fairs
- Representation at travel trade events
Levels of Membership
In 2021/22 we introduced a new membership structure which was broadly welcomed by our members. For 2022/23 we have refined the structure to ensure that ANW membership remains affordable and in line with other high profile tourism regions in Australia.
Which level of Membership is right for me?
Essential - $275
Well priced and value for money. Listing on ANW website with live URL link to your business. 5% discount on advertising in ANW Holiday Planner. Receive our newsletter, industry updates and invitations. AGM voting rights and access to add-on bundles.
Ultimate - $435
Our Ultimate package with all Essential benefits plus more! A listing in the Kimberley & Pilbara Map & Guide, 20% discount on add-on bundles, 10% discount on advertising in ANW Holiday Planner. Receive exclusive invitations to industry events, business and trade support. Your product prioritized and recommended.
Corporate - tailored package
Developed for organisations with multiple tourism businesses in their profile, the corporate membership with ANW is an opportunity to partner with us on strategic PR and Marketing pieces with maximum exposure. We can tailor a corporate membership package to suit your organisational requirements.
Events - $270
Feature event listing on ANW website with link to your business; inclusion in ANW Holiday Planner and online events calendars; opportunity to list the event on Facebook with ANW; and participation in attractive promotional activities. Suitable for TWA Regional Events Scheme, event organisers and others.
Hospitality - $150
A new level of membership for stand-alone restaurants, cafes and bars. Website listing and inclusion in dedicated ANW “food and brew” itineraries and publications; recommendations to Tourism WA and Tourism Australia as well as opportunities for visits by journalists or travel trade.
Free
Get a taste of ANW membership and the benefits of working with your Regional Tourism Organisation. Limited listing on ANW website. Receive our monthly newsletter, industry updates and invitations to networking functions.
Free membership is available to new members (who have not been a financial member with ANW before) for a period of 12 months only.
Add-on Marketing & Trade Bundles
Marketing Bundle - Ultimate $880 (20% discount applied), Essential $1100
For the member who wants to extend their reach a whole lot further
- A dedicated blog post on australiasnorthwest.com spotlighting your business, created in collaboration with you and remain on the website as evergreen content, with 1 x social media mentions of the blog post
- Priority campaign listing on australiasnorthwest.com
- Priority recommendation for media and PR famils
- 2 x inclusions in a consumer eDM per year*
- 1 x dedicated organic social media post*
- Campaign results report - annually
- 1 x one-hour media and PR mentoring session with ANW
- Access to annual research report - consumer level
Trade Ready Bundle - Ultimate $310 (20% discount applied), Essential $385
Being Trade Ready means you are engaging with third-party travel distributors such as inbound tour operators (ITOs) and wholesalers to sell your product to domestic and international visitors, and have factored appropriate commissions into your pricing.
- Priority consideration for national and international trade show representation and trade training programs (ATE, ATEC Meeting Place, Trade Roadshows etc.)
- Member product/service updates in Trade eDM
- Priority recommendation for trade famils
- 2 x one-hour trade support meetings with ANW
* Nature of inclusion at ANW’s discretion and guided by the structure of the eDM. Social media platform and delivery will be at the discretion of ANW. Add-on bundles available for Ultimate and Essential members only. Prices include GST. Terms and Conditions apply.
Discounts do not apply to add-on bundles.
Become a Member
We invite you to join us as we move forward with our strategic direction and plan, guided by our key pillars:
- Efficiently and effectively marketing and promoting the North West
- Growing accessibility into and within our region
- Developing our destination
- Driving engagement within our industry
To download our Membership Prospectus click here.
To download our Membership Kit click here.
To sign up go to the Membership Application Form here.
For further information about ANW Membership and to look at what suits your business, please contact the team at (+61) 08 9193 6660 or send us an email info@australiasnorthwest.com.
We look forward to working with you to grow tourism in the Kimberley & Pilbara.
The ANW Team
