Our Team

Based at the Australia’s North West office in Broome, ANW’s staff is a dedicated team of marketing professionals working with vision and purpose for our region to become a worldwide tourism destination of choice.

Address: Unit 3, 10 Frederick Street, Broome, WA

Postal Address: PO Box 554, Broome, WA, 6725

Telephone: (+61) 08 9193 6660




Bill lives eats and breathes tourism with past roles as a consultant, owner/operator and RTO leader. He has significant experience in the destination development space and is a ‘big picture’ thinker. He brings to the team a great amount of expertise and invaluable knowledge.

As the Chief Executive Officer at ANW, he leads our strategic direction as an organisation, ensuring we are consistently improving and evolving in line with our strategic plan. Meeting with stakeholders and industry to remain informed on the current market and challenges is a priority.

In his spare time, Bill loves spending time with family man he is a keen fisherman, unofficial horticulturalist and home chef (especially when a smoker is involved).

Paula O'Brien



Paula supports the implementation of ANW’s strategic and operational plan through the planning and delivery of creative campaigns, content and collateral to relevant target markets.

Paula is also responsible for ANW’s website, image library and CRM, and represents ANW and its product in trade and consumer shows.

Paula moved to Australia and straight to the North West over 10 years ago, working at Cygnet Bay Pearl Farm for four years before taking up her role with ANW.

Paige Hurihanganui



Born and bred in the South West, Paige was drawn to the North West and moved to Broome in 2020. She started her career in bookkeeping with ANW while continuing her studies in Business & Bookkeeping and gaining work experience with several other businesses in Broome.

ANW Staff - Kim Brown



Kim has enjoyed a vibrant career in travel and tourism stemming across London, Chicago and Melbourne, before moving to Broome in 2016 to be closer to family.

Kim has a Bachelor of Business majoring in Tourism and Hospitality management and joined the ANW team in December 2023 following five years working with Regional Development Australia Kimberley.

Passionate about building effective working relationships, as the Destination Development Manager for ANW, Kim will be collaborating with ANW members, Government agencies, community groups, and other stakeholders to align efforts, enhance and promote the North West as a premier destination of choice and ensure that development benefits the community as a whole.

Australia’s North West (ANW) is overseen by an Executive Board of Directors and managed by its CEO and staff.