Tourism Industry

About the Kimberley and Pilbara

Australia’s North West Tourism works with travel and trade journalists to promote the region intrastate, interstate and internationally. 

The Kimberley and Pilbara regions are the ultimate destinations to experience the extraordinary Australian outback, and home many of Australia’s most iconic natural attractions. These include the spectacular tidal movements at the Horizontal Falls, the remarkable striped domes that are the heritage-listed Bungle Bungle Ranges and the incredible colours of the coastline including Broome’s Cable Beach.

A journey along the Gibb River Road is one of Australia’s last outback adventure drives where you will experience extraordinary landscapes. Highlights of the region’s many national parks include Aboriginal rock art, stunning gorges and waterholes. Experience the region by land, air and sea, with a wide range of touring, cruising and accommodation options from glamping to 5 star accommodation. 

The region’s vast, remote beauty can be experienced through a number of guided touring options by land, air or sea, with self-drive options available for the more adventurous traveller.

With a reputation for months on end of sunshine and a landscape rich in rugged ranges, mighty rivers, spectacular waterfalls, unique wildlife and pristine beaches, the Kimberly and Pilbara is the ultimate destination to experience the extraordinary Australian outback – in comfort and luxury.

Regional Tourism Organisations

Western Australia is divided into five tourism regions: 

Each of these regions is marketed by a Regional Tourism Organisation (RTO). The activities of RTOs are undertaken with assistance and financial support from the tourism industry and Tourism Western Australia.

Australia’s North West Tourism is responsible for the promotion of the North West as a premier tourism destination in both domestic and international markets with the objective of increasing visitor arrivals on behalf of its members. 

For more information about what we do click here

Commercial Filming and Photography

The Department of Biodiversity, Conservation and Attractions (DBCA) supports and encourages both private and commercial filming and photography on land and waters managed under the Conservation and Land Management Act 1984 (CALM Act land).

The protection of natural, cultural, heritage and landscape values are key considerations when DBCA assesses applications for commercial filming.  It is therefore important that filmmakers and photographers consult with DBCA before commercially filming on CALM Act land, and that there are procedures in place to ensure the protection of an area’s acknowledged values.

For more information about DBCA Commercial Filming and Photography applications click here or contact the relevant local Shire or Council.

Regional Shires and Councils

Kimberley Region

Shire of Broome

Shire of Derby West Kimberley

Shire of Wyndham East Kimberley

Shire of Halls Creek

Pilbara Region

Shire of Ashburton

Town of Port Hedland

Shire of East Pilbara

City of Karratha

Regional Visitor Centres

Whether you need general information or assistance with an itinerary, our Regional Visitor Centres are here to help visitors plan an unforgettable holiday in the North West. They have a wide variety of tours and experiences on offer and can provide advice on destinations to visit, share local knowledge and stories and point you in the right direction for your travels. 

To contact a Regional Visitor Centre click here

Connect With Us

Find everything you need to know about what there is to see and do in the North West - from events, to epic locations, and much more on our Facebook page @NorthWestAustralia

Watch the majesty of the North West on our YouTube channel @AustraliasNorthWest and discover hotspots for once-in-a-lifetime experiences & breathtaking scenery.

Get inspired with our Insta feed on @australiasnorthwest. Don’t forget to use the hashtag #AustraliasNorthWest to share your travels and for a chance to be featured!

Plan your visit to the North West with our creative Pinterest boards and save your favourite spots, blog posts and pictures for your trip. Find us by typing Australia’s North West in the search bar.

Connect with us on LinkedIn for weekly updates and for news from our stakeholders and industry.  

Connect with us on Twitter for travel inspiration, news and more @austnorthwest.

Your one-stop shop for planning a trip to the North West, including road trip itineraries, accommodation, tours, services and blog inspo can be found at Don't forget to subscribe to our Newsletter! 

ANW Membership

ANW is a not-for-profit organisation, funded by a combination of membership fees and support from Tourism WA, Local Governments and other stakeholders. Our membership covers a broad range of businesses that are dispersed throughout the region.

Membership ensures you are part of a powerful local tourism network and by remaining active your membership contributes towards the promotion of the North West domestically and internationally, ultimately driving business to your door.

To download our Membership Prospectus click here

For more information about ANW Membership contact the team at (+61) 08 9193 6660 or send us an email

ANW Constitution and Code of Conduct

To read the Australia's North West Tourism Constitution, click here.

To read the Australia's North West Tourism Code of Conduct & Ethics, click here. 

ANW Annual Report 2021-22

To read the Australia's North West Tourism Annual Report for the financial year 2021-22, click here

Contact Us

For any industry, media & trade enquiries or access to our image library contact us at:

Telephone: (+61) 08 9193 6660

The ANW Board

Australia’s North West (ANW) is overseen by an Executive Board of Directors and managed by its CEO and staff.


Australia's North West Tourism represents a membership base of more than 260 tourism operators including accommodation and entertainment venues, attractions, event organisers, transport providers…